If you find a contact you want to chat with, you can just click their name to bring up a new chat window on the bottom of the Gmail interface.
From there, the screen will look like a standard instant messaging screen except that they'll be a few buttons there for video and audio calling.
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On the bottom right side of Gmail is a separate section from your emails.
It'll be interesting to see how the users react to the changes.
And you don't have to flip the phone around to show off that beautiful meal you just prepared: Both sides of the conversation use a gesture (upward finger drag) to flip between the front and the rear camera.
Finally, when you want to end a chat, simply lift your finger from the screen, and it's done.
Obviously, you can use this chat window for text chat but above the text area are some additional buttons like a camera, group button, phone, and SMS button.
What you see here depends on what the contact has set up on their own account, whether you have their phone number saved, etc.